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Google Ad Grant Management

Is your nonprofit ready to take advantage of a $10,000 per month search advertising grant?

Google Ad Grant Management

Is your nonprofit ready to take advantage of a $10,000 per month search advertising grant?

What is the Google Ad Grant?

The Google Ad Grants program offers eligible nonprofits up to $10,000 USD per month of in-kind search advertising on Google search engine results pages. To be eligible to receive a Google Ad Grant your organization must be an approved member of the Google for Nonprofits program, holding a valid charitable status in your country.

Get Started: Schedule your Free Consultation

Speak to one of our experts to strategize how Campaigns That Convert can help you get the most out of your Ad Grant. We can have you up and running in as little as a few weeks from start to finish!

What is the Google Ad Grant?

Get Started: Schedule your Free Consultation

Speak to one of our experts to strategize how Campaigns That Convert can help you get the most out of your Ad Grant. We can have you up and running in as little as a few weeks from start to finish!

Campaigns That Convert’s Approach to Google Grants Management

Introduction Call

Meet with a member of the Campaigns That Convert team to chat about your mission, get a glimpse of their tried-and-true strategies, and hear their game plan for your Google Grants strategy. They’ll take the time to understand your mission and determine how to help you be successful.

Research

Campaigns That Convert will dive into your website, and if you already have a Google Grants account, they’ll evaluate it. From here, they’ll develop a winning strategy tailored to your organization.

Launch

Acting as an extension of your team, they’ll work with you to launch new campaigns, pages, and ads that connect you with your audience.

Monitor

Even after launch, Campaigns That Convert is with you every step of the way. We provide detailed monthly reporting outlining your traffic, conversions, and leads, as well as any strategy changes moving forwward

Benefits of Outsourcing Google Grants Management and Strategy

We’ve heard from many nonprofits that they don’t have the time, capacity, or internal skill set needed to get value out of a Google Ad Grants account effectively. Some try and end up quitting in frustration. Other organizations are too daunted even to try. We can help you with only a piece of your Google Ad Grants work, or we can do the whole thing for you.

Any nonprofit organization with a website can benefit from $10,000 a month in free Google Search advertising.

If you don’t have internal expertise, outsourcing the strategy and management of your Google Ad Grants can help you get the most out of that money.

We make it easy to start taking advantage of this free advertising.

The process can be complicated and somewhat overwhelming if you’ve never set up Google Ads campaigns before. We are experts that can handle the process for you from initial application through ongoing campaign management.

Get the most significant impact!

Maximize your Google Ad Grants by bringing on a team of experienced professionals who can help you get the most exposure possible for your free advertising.

Reduce burden on your staff.

The best practices for Google Ads change frequently, so you can free up your current staff from having to do constant research to ensure that what you are doing today will continue to work tomorrow.

Google Ad Grant Management Pricing

FAQs

What is a Google Ads Grant?

A Google Ad Grant is an in-kind donation from Google that provides eligible nonprofits with $10,000 USD per month in Google Ads advertising credit to promote their missions and initiatives on Google Search Result Pages.

How can our organization benefit from a Google Ads Grant?

The Google Ad Grant helps nonprofits increase their online visibility, drive traffic to their website, raise awareness about their cause, attract volunteers/donors, and achieve their goals without having to spend their own advertising budget.

What services does your agency offer in managing Google Ad Grants?

Our agency offers comprehensive services, including grant application assistance, Google Analytics setup or audit, compliance management, monthly reporting, and ongoing strategic management to maximize the impact of your grant

Is my organization eligible for a Google Ad Grant?

Google’s Ad Grant eligibility criteria include having a valid charity status, maintaining good standing, possessing a functioning website with relevant content, and agreeing to Google’s guidelines for nonprofits.

Why Can’t I just manage the Grant myself?

Google Grants ad campaigns have certain quality thresholds that the campaigns must continuously meet on a monthly basis in order to remain eligible for the Grant money. If this is not obtained, the Grant will be taken away. Maintaining these thresholds can be a costly and time consuming process for the average person. Additionally, if you were to manage the campaigns yourself you would likely far underachieve the full potential of your Grant